Channel selling is a multifaceted approach to distributing and selling products or services through various sales channels. Rather than relying solely on direct sales from the manufacturer to the end consumer, channel selling involves leveraging multiple intermediaries or channels to reach a wider audience and increase sales opportunities.
One of the primary benefits of channel selling is its ability to expand market reach. By utilizing different channels such as distributors, wholesalers, retailers, online marketplaces, and even affiliates, companies can tap into new geographic markets and target different customer segments more effectively. Each channel caters to a specific set of customers, providing them with convenient access to the product or service through their preferred shopping methods.
